What will be the hottest social media trend in 2023?

Knowing which social media trends to follow and which to disregard can be challenging. Here are those that will be most significant in 2023.

1. TikTok will run the world.

2. AUTHENTICITY still matters.

3. Reels will still need to be made.

4. Social audio will get increasingly specialized and Clubhouse will perish. *nahh

5. LinkedIn will be much more than just a career site.

7. Gen Z will redefine UGC

7. Hashtags will be replaced with social SEO

8. On social videos, closed captioning will be the default.

9. Despite conflicting signals from networks, social commerce will keep growing.

10. You must advise your millennial coworkers to refrain from using GIFs.

11. More billionaires will invest in social media.

Source: Hootsuite

So keep producing material that speaks to your audience. No algorithm tweak will prevent that.

Verify that you have followers on all of your social media channels (just in case one of them tanks overnight due to the ego-driven decisions of a new owner).

And lastly, keep learning new things!